Creating the perfect name for your cake business Starting a cake business involves many steps that are both creative and strategic. If you are considering how to move beyond baking cakes for friends and family, you’ve probably thought about the identity of your business — your business name and logo. One of the first steps [...]
Without a doubt, there is a huge market for beautifully decorated, custom-made cakes, cupcakes, and more.
The key is reaching the people who want to buy from you. As a cake business owner, your job is not only about making great products; you are also a marketing strategist. This means simply, you have to get the word out there about your new business. In the early stages, most businesses require a great deal of marketing. The posts in this section of our site covers all of the different facets of marketing, including social media, traditional advertising, community outreach, and brand awareness.