Liability Insurance for a Home Bakery Business

Liability Insurance is probably the most important area of business ownership that is almost always overlooked at the outset. Most people running an in house business think that their great homeowner’s insurance policy will cover them if anything should happen. I implore you to take a look at your homeowner’s policy because this is almost never the case. Insurance companies are very savvy to what people may do in their homes and protect themselves, often times in several different clauses, from the liabilities that are associated with any home food business. Continue reading Liability Insurance for a Home Bakery Business

Ace of Cakes

How many of you watch Ace of Cakes? For those of you who don’t know, Ace of Cakes is a reality television show airing on the Food Network.

Now the question I keep hearing about Duff is: Do his cakes taste as good as they look? For most of us having our own television show is not an option so making great tasting cakes is just as important as how they look. In fact, for budget conscious couples having a large reception, there are often two cakes — a small, beautifully decorated cake out front at the reception, and a larger sheet cake in the back (kitchen).Most guests are served from the sheet cake. It is the same kind of cake, but much less expensive for the couple as it is not decorated.

Given that some of your business will come from referals — people who’ve tasted your cake at a wedding, make every cake GREAT!

What should I name my Cake Business?

Deciding on business name is often one of the first things people think about when starting their business. It is not a simple decision to make, because your business name will establish potential clients’ first impressions of you. A Competitive Analysis is an often-neglected first step. That is, investigating the names of other successful bakeries. Looking around online for established cake bakeries is a perfect way to start. What is special about your cakes?

In today’s age of Internet searches, it is also important to select a business name that can be translated to a dot com. Increasingly the first stop for most brides looking for a wedding cake is the internet. Even if you’re not planning an extensive foray into Internet advertising, reserving the name you wish to use is a prudent step. Getting a website used to be a lot more difficult than it is today. There are so many options for establishing your presence online and I will be offering further details in upcoming posts.

Continue reading What should I name my Cake Business?