A huge amount of any small business’s efforts must be public relations — getting your name into the public’s awareness through media exposure. Why? Because exposure leads to awareness, interest and sales which ultimately leads to more money and success for your cake business. Many people are convinced that if they make the most delicious and beautiful cakes that customers will simply discover them through word-of-mouth. While word-of-mouth publicity is very important to your business, the truth is that the most successful people are not necessarily the most talented. They are the best marketers. They are unrelenting in their efforts to tell everyone about their business through every means possible.
Today I want to share a tip with you that you’ve probably seen other businesses execute, but were hesitant or unsure of how to do yourself.
Get Free Press in Your Local Media.
Free press is powerful because when someone reads a genuine article about your cake business in a local blog or community newspaper such as patch.com, the reader is actually interested in what you do, rather than being sold something. This is great for you for a couple of reasons:
First, it gives you exposure. Local news and community websites are a huge opportunity for spreading the word about your business.
Secondly, press leads to credibility. Particularly if the article is accompanied by photographs of you and your cakes, it enables the reader to see you are a legitimate business and an expert. In the reader’s mind, if your business is important enough to be the subject of an article or feature, there must be a compelling reason.
Your goal is to be the first item on the list when someone is looking for cakes in your area. By publishing press releases regularly on an event, holiday, or happening in your business, you are more likely to be featured in the local press. Most online press release submission sites also allow photos, which gives you the opportunity to show off your products. Press releases can be submitted to your local newspaper, announcing the opening of your business, specials you are offering, or events in which your business is involved. You can include coupons or special offers in your press releases as well. If you wish to be featured in a website or blog, send a press release via email to the editor or journalist and provide a link back to a page on your website or blog with images and details. Continue reading Getting Publicity for Your Cake Business