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Check out this video from the Washington Post. Note the customer interviews — they keep coming back for different reasons - a special occasion, to reward themselves, to see new flavors…these are all strategies you should be incorporating in your cake or cupcake business marketing…
Baker Sylvia Weinstock demonstrates how to make the perfect chocolate cake.
The team makes a Kung Fu Panda cake and a replica of Chicago-style pizza. 21:00 minutes
If you are running a wedding cake business, you should think about what the customer is looking for and thinking about. This video represents the kind of information that brides are getting when searching for a cake decorator.
Wedding cake designer Shinmin Li started baking wedding cakes after training in fine art. It’s not that jarring of a change, if you think about it. Li owns I Dream of Cake in San Francisco, and spends her time obsessing over cake consistency, design details, and whether her clients will eat the finished product.
Swiss Meringue Buttercream is a favorite of so many people but is a challenging recipe for the uninitiated. A couple great bloggers show us how to make this classic, yummy recipe and do a wonderful job of reassuring us that we’re doing it right.
First Dyan provides a video post and recipe on her blog Dyanbakes.com [...]
If you’re like me, you love watching the process of cake making — especially when it’s condensed down into a few minutes. This video from the folks at chocolatetelevision.com is mesmerizing. Navigate over to their site where, as they say,”television never tasted so good.”
If you’ve ever wanted to learn how to decorate with fondant but were afraid of how difficult it looks, check out this video from the instructors at Planet Cake.
Do you think this real?
Lolo over at VeganYumYum.Com (voted Best Food Blog of 2007) has a great idea for cupcake or cake decorations made from marzipan. She was featured on the Martha Stewart show on February 25, 2008. Again we see how critical the use of the internet and social tools like flickr and youtube are in reaching wider [...]
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