Lolo over at VeganYumYum.Com (voted Best Food Blog of 2007) has a great idea for cupcake or cake decorations made from marzipan. She was featured on the Martha Stewart show on February 25, 2008. Again we see how critical the use of the internet and social tools like flickr and youtube are in reaching wider audiences. Not only are the cupcakes beautiful, but the photography is awesome and immediately draws you in. I love the thoughtful detail in ideas like this.
Lolo posted the video demonstration from her Martha appearance.
Check it out and be sure to bookmark VeganYumYum for more ideas and fun.
Here’s a twist on bite-sized cupcakes. Bakerella has posted the recipe for her beautiful and innovative Red Velvet Cake Balls. While the recipe is from a box, this is a really interesting idea that is something that is between a cupcake and a piece of candy. I could see this as a nice revenue generating product for a wedding cake business.
Check out her blog, it is really inspiring and a nice use of artistry throughout her baking process.
The amazing Anne Heap of Pink Cake Box was featured on CNN’s Small Business Segment and gave some simple, practical advice to starting her business. This successful small bakery business been featured in People, Modern Bride, and several other publications.
Worth noting here is how they’ve harnessed the power of the web and social websites such as Youtube.com and their own blog, to market their business worldwide. The design is consistent from their cakes, to their photography to their website graphics. If you are thinking of starting a custom cake business, look no further than Pink Cake Box. Anne even gives some advice to her fans!
Here’s a cake story out of Tampa Bay Florida. A wedding cake bakery that was asked to make a divorce cake. I found it interesting that the bakery charges $185 for a divorce cake, but “much much more for a wedding cake.”
JB over at Urban Drivel posted her experience baking a Cooks Illustrated Carrot Cake. I’ve been doing some experimenting of my own with Cook’s Illustrated recipes so when I found this blog post I decided to share. I thought a TROPICAL Carrot Cake was a perfect way to warm up the winter doldrums that many in the US are feeling right about now. Pineapple pudding, shredded coconut, YUM!
This is so cool. I have been looking at some wonderful examples of innovative marketing for cake decorators and have found video postings to be a great tool. YouTube for example can be a powerful way to market your business, just by creating photo montage videos of all of your cakes. For those of you who teach classes, you may consider posting free cake decorating videos online to attract students. I have linked to many right here. Video is compelling method for showcasing your cake decorating business to prospective clients. The search results for YouTube videos are often the highest of all organic Google search engine rankings. What this means for you is that by posting an easy-to-create photo-montage of your cakes, you can reach those customers looking for your cake business.
King Arthur Flour has been making flour for more than 200 years, and the Vermont-based company’s catalog has been a baker’s companion for decades. Their Web site doesn’t disappoint, with exclusive products, time-tested recipes, and tools for baking.
You can sign up to receive their print catalog as well. King Arthur flour can be ordered in bulk or you can find it in most grocery stores. Happy baking!