Cake Pops


Cake Pops, you probably know, are a confectionery phenomenon that has grown to international heights of success since Angie Dudley (aka Bakerella) introduced them on her blog in January of 2008. Well, she’s just published a book, and I wanted to share my thoughts with you. This is a great niche business opportunity or nice addition to your cake or cupcake business. I’ve seen cake pops increasingly “popping up” at weddings and parties for months.

While cake balls (sometimes referred to as “cake truffles” or “cake bon-bons”) have been around for a long time, cake pops are one of those trends that has caught the imagination of bakers, crafters, caterers, brides and more. Accordingly, there are many entrepreneurs taking advantage of this trend by offering cake pops and cake balls for parties, wedding receptions, gifts — any occasion where a unique tasty treat is enjoyed. It seems that the fondness for cake pops is similar to cupcakes in that they are so adorable and delicious. For the person making the confection, they are surprisingly simple and offer so much potential for experimentation and customization.

If you haven’t had an opportunity to read Bakerella’s book on cake pops, I urge you to check it out. I bought mine for the Kindle ($9.99), but the hardback edition is lovely and only a couple dollars more. It is priced at over 40% off retail on Amazon.
Link: Cake Pops on

If you have a cake or cupcake business or just love to try new projects, Angie’s book makes it easy recreate more than 40 cake pops designs with clear step-by-step instructions and photos. She also includes tips for presentation, decorating, dipping, coloring and melting chocolate, and much more.

Do you already make cake pops and/or offer them for sale? Email us and tell us how it’s going! If you’ve already bought Angie’s book, write and tell us what you think.

Disclosure: My Amazon affiliate link is included above, so if you do buy the book from Amazon, I do receive a small commission. I think it’s a great book and potential business opportunity so whether you buy it from Amazon or in your local bookstore, I recommend it either way!

9 thoughts on “Cake Pops”

  1. I have been making and selling cake pops for a few months. Everyone seems to love them, especially the red velvet. They are very popular for wedding/baby showers and parties. I received Angie’s book as a gift and follow her blog. I have made serveral of her creations. She is so creative!

  2. I would LOVE to start a little cake pop business but not sure where to start, not sure what I need to do to comply with any local laws. I would appreciate any pointers!! I bought Angie’s book on Amazon a few months ago, I have been making cake pops and giving them all away!! It would be great to make some extra cash on them though!! I really like the detailed ones, plain pops are kinda boring… :) then not sure if anyone would pay $4 for one that takes awhile to make??

  3. I bought Angie’s book yesterday. I haven’t made cake balls yet but I’m excited to get started and already plan to sell them. The book is very informative and has many great ideas. I do wish it contained more ideas for displaying, shipping and storing cake balls.

  4. I myself am going out to get the book tomorrow i think this an awsome way of useing your left over cake tops. I must behind the times but i am new to this business so anyway i can utilize my left over cake and make it presentable i’m willing to try. All i want to know what would be a far price for them.

  5. I just recently was introduced to cake balls and cake pops on Pinterest and just had to try making them. I ordered Bakerella’s book but in the mean time I tried do it by the instructions on her blog. Mine were a big hit at work! I gave them for christmas goodies to each coworker – I used a red velvet cake mix (box) and homemade buttercream frosting and dipped them in red candy melts and piped on a vine scroll in white candy melt (from a tutorial on Youtube). The tricky part for me was to keep the cake ball on the stick while dipping it, apparently you need to thin the candy melt with shortening so it isn’t so thick. Also, making the cake balls smaller and uniform by using a cookie dough scoop works well. I also just made some cake balls for my son-in-laws’ work, red velvet cake again but with peppermint candy melt for the coating and red candy melt drizzled in a stripe pattern over it for decoration. One of his coworkers wants to order some to send to a friend! I have no idea what to charge – not sure I want to make it a business, I just do it for fun. Anyone out there that does sell them? Let us all know what you charge and how to calculate it, please.

    1. Pricing is a great question. A couple things to remember, all pricing is local so what you might charge in one community is not necessarily true in all places. That said, cake balls or pops are calculated much the same way any product you sell is calculated. You determine the total cost of each unit to price for profitability and make sure you are including everything that goes into a single pop. Based on your own costs and financial goals and again with an eye to the local pricing, you should add a profit margin. As long as you are creating a product of comparable quality you should never hesitate to charge the same as a local competitor. Finally, given the increasing popularity of cake balls and pops, I see many people charging a premium, thus creating a high profit margin opportunity. Short answer: I would start in the $2.50 range and offer discounts for bulk quantities. Also, I would require a minimum order.

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