Success is sweet for passionate cake maker | CharlotteObserver.com

Success is sweet for passionate cake maker

Cynthia George made this four-tiered, heart-shaped chocolate cake for the Valentine’s Day Chocolate Extravaganza at Lowe’s Motor Speedway.

In this bad economy, sometimes all you hear is the negative: Unemployment is high and the housing market is slow.

But there’s a silver lining: entrepreneurship. Many employees who always had a dream to start their own business are taking the plunge and doing just that, especially now that working for someone else no longer seems secure.

I recently read that Donald Trump said entrepreneurs must be passionate about their business and love what they do in order to really be successful. Many women, in particular, are taking that advice. It also has been said that it has rarely been a better time for a woman with the will and an idea to start a business.

Cynthia George started Ms. Cindy’s Confections in 1998. But her passion for baking cakes started long before that.

“It takes a long time to build up clientele, so don’t be discouraged. Eventually things start to become profitable. You just need to be patient and always carry your business card with you wherever you go.”

via CharlotteObserver.com.

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